A few specific fixes for lymington-picture-framing.co.uk

A browser warns the visitor before the gallery even loads.

What I sawThe security certificate served for lymington-picture-framing.co.uk does not belong to the domain. It belongs to the hosting server (the certificate names tb-be03-hclnxs015a.srv.teamblue-ops.net, not your site). Because the names do not match, a modern browser stops on a full red warning page, NET::ERR_CERT_COMMON_NAME_INVALID, that asks the visitor whether they are sure they want to continue. Most people in Lymington looking for a framer will simply close the tab. The gallery is doing nothing wrong, but the host has it on the wrong certificate.

What the rebuild doesThe rebuild is served over a correct certificate for the domain, issued and renewed automatically, so the padlock is clean and no warning ever shows. The site loads straight to the gallery, the way a visitor expects.

One business, three separate websites.

What I sawThe gallery lives across lymington-picture-framing.co.uk, art-gallery.co.uk and british-arts.com. They overlap, they compete with each other in search, and a visitor who lands on one has no clear sense that the other two are the same Lymington gallery. The framing site itself is hand-built static HTML from the early 2000s, with no responsive layout, so on a phone it renders at desktop width and the visitor has to pinch and drag to read it.

What the rebuild doesThe rebuild is one clear site for one gallery, the dealing, the framing and the buying under a single identity, laid out to read on a phone first. The three old domains can all point at it, so nothing is lost and search stops splitting between them.

A Wyllie specialist and a Guild framer, not on the homepage.

What I sawThe gallery is a specialist dealer in W.L. Wyllie, shows Royal Academicians, and frames to Fine Art Trade Guild Commended standard in hand-finished gold leaf. None of that leads the site. There is no proper gallery of the work, and the framing page lists the bench work next to retail oddments. The strongest things you have are buried. There is also no structured data, so Google cannot read your address, hours or reviews to show them in search.

What the rebuild doesThe rebuild opens on the gallery and the framing together, names the Wyllie specialism and the Guild credential in the first paragraph, gives the framed work a proper gallery with captions, and adds ArtGallery and FAQ structured data so Google can read the address, the hours and the questions.